Orchestral AI
2D explainer video for
Orchestral AI
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
budget
Under $6,000
realization time
6 weeks
{ Result }
Increased website conversion by 38%
Orchestral AI – is a complex IT Automation and orchestration enterprise software
In order to understand how it works, their clients had to go through:
- 5 min powerpoint video
- 2-hour intro call
- 1-year sales cycle
An in order to make a decision, multiple people should be involved, and everyone have to go through this again.
We needed a video for the site that would easily and affordably explain our service. The goal was to expose our platform to as many potential customers as possible. Ideally, get new users
Dale Smith
Founder & CMO at Orchestral AI
{ Our insights }
- We saw that they had a 5 min long boring PowerPoint presentation video, with an AI voice
- Most of the people on the website, couldn't find this video at all (it was buried in a link)
- Those who found it, weren't able to make it to the end
- Even if they did, the first impression wasn't the best, as well as their brand image
{ Video ideas }
- We proposed to create a much shorter, 90 seconds video
- Problem-solution-call-to-action narrative
- Enjoyable visuals to support the credible brand image
- Place it in the hero section of the website
- Set up analytics and measure the performance
- BONUS: Help to integrate this video across other platforms
The script and storyboard helped determine the right way
By the way, the client always gets 2-3 options to choose from. And so it was here.
